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BOXOusa is excited to announce a new strategic agreement with Ricky Carmichael effective January 1, 2021. Ricky and his team will be working with BOXOusa as a Brand Ambassador, Product Design and Marketing Influencer as well as Motorsports and PowerSports Industry consultant. Ricky will be instrumental in the design and marketing of a new Ricky Carmichael Signature Series of BOXO tools and tool storage options scheduled to be introduced in 2021. Ricky will also be instrumental in helping BOXOusa launch new products and designs to the Motorsports and PowerSports Industries.
“I am really excited to be joining the Boxo USA team and look forward to working with them in developing tool and storage solutions for the powersports enthusiast. I grew up working on my own bikes and have a great appreciation for quality tools when it comes to maintaining my motorcycles. When I first saw the Boxo products I was very impressed and knew they would be a great partner to work with!” - Ricky Carmichael
About Ricky Carmichael
Ricky Carmichael is arguably the greatest rider ever to swing his leg over a dirt bike. RC, or the GOAT (Greatest Of All Time) as he’s known in most circles, won 102 American Motorcyclist Association (AMA) Motocross Nationals and 48 AMA Supercross main events for a record 150 major wins between 1997 and 2007. The Tallahassee, Fla., resident won 10 AMA Motocross Championships and five AMA Supercross crowns, giving him a record 15 major titles in his career. After retiring from professional motocross racing, he pursued a career in auto racing and was named the 2009 NASCAR Camping World Truck Series Most Popular Driver while also competing in select NASCAR’s Xfinity Series races. Currently, Carmichael can be found in the TV booth as an analyst for NBC Monster Energy Supercross. Carmichael continues to be a mainstay on the two-wheel scene and is widely respected for his support of amateur racing and most notably for the event that bears his name, the Ricky Carmichael Daytona Amateur Supercross. He continues to be a worldwide ambassador for the sport and his long time sponsors.
At BOXOusa we understand your tools are an investment expected to deliver a lifetime of service. This holds true whether you’re a Professional Technician, Motorsports or PowerSports enthusiast, Hotrodder, Racer, DIY Homeowner or anyone investing in tools and tool storage solutions. You expect professional quality, features and performance at an affordable price. BOXO incorporates over 40 years of tool storage design and award-winning state of the art ISO9000 manufacturing facilities delivering high quality and unique designs. BOXO takes our professional quality hand tool line to a new level of quality and organization with our modular EVA foam tool organization systems. Every tool is organized and has a home! BOXO is proud to stand behind our products with a limited lifetime warranty. BOXOusa incorporates direct to consumer and strategic distribution partnerships to bring our products to market. We look forward to supporting your investment with a lifetime of value and performance!